There was even an interactive element. In that same California desert, an agent was handing out business cards. On the cards were phone numbers, and when"fortnite materials for sale" lovers called, they noticed a strange noise. Messages in the sound file's metadata shown the coordinates of the last"Fortnite" llama in Paris, based on Reddit.
Participants were flocking to these places to find out if there weren't any hints or clues about the fifth year of"Fortnite," which premiered in July 2018. That is because every season of"Fortnite" is vastly different and it's kept top secret until its release date. There are new themes, new websites to explore, new character skins and there are new weekly challenges.
This time, Epic Games, which publishes"Fortnite," chose to buy fortnite traps safe the brand new gaming world by placing these features into the real world.It's a viral marketing strategy called another reality game or ARG. (Not to be confused with virtual reality, where you're immersed into a computer-generated planet, or augmented reality, where computerized images are projected on top of real-world video.)
ARGs of prominent franchises create an immersive and huge scavenger hunt for lovers. Microsoft's"Halo" franchise had an ARG which delivered jars of honey to gamers. Those jars supplied clues that attracted gamers to a website called"I love bees."
The website sent gamers to look for clues around the nation to fix the website's puzzles. Once those were resolved, the website told the origin story of the game's antagonists leading to the game's launch. This ARG reached almost 3 million players and helped drive sales for the match to $125 million on its first day.
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